privacy policy

Website Specific

Privacy Policy

This Privacy Policy governs the manner in which our website collects, uses, maintains and discloses information collected from users (each, a "User") of this website ("Site").

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

How we use collected information

We may collect and use Users personal information for the following purposes:

• To run and operate our Site
  We may need your information display content on the Site correctly.
  
  

• To run different marketing campaigns including retargeting display ads
  
  

• To improve customer service
  Information you provide helps us respond to your customer service requests and support needs more efficiently.
  
  

• To personalize user experience
  We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  
  

• To improve our Site
  We may use feedback you provide to improve our products and services.
  
  

• To run a promotion, contest, survey or other Site feature
  To send Users information they agreed to receive about topics we think will be of interest to them.
  
  

• To send periodic emails
  We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests.

How we protect your information

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sharing your personal information

We may share or sell information with third parties for marketing or other purposes. We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Electronic newsletters

If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Third-party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.

Changes to this privacy policy

We have the discretion to update this privacy policy at any time. When we do, we will post a notification on the main page of our Site. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us.

This policy was last updated on May 11, 2015

SMS Consent / Terms & Conditions

Privacy Policy

We value your privacy and are committed to safeguarding the personal information you provide to us. This Privacy Policy outlines how we collect, use, and protect your information in compliance with Federal Communications Commission (FCC) regulations, particularly regarding SMS and MMS communications.

1. Information Collection

We collect the following types of information:

• Personal Information: This includes your name, phone number, and any other information you voluntarily provide when opting in to receive SMS/MMS communications from us.

• Usage Information: Information about how you interact with our services, including SMS/MMS communication activity (e.g., timestamps, message logs), may also be collected.

2. Use of Collected Information

We use the information we collect solely to:

• Send you SMS/MMS messages as requested.

• Improve our communication services.

• Respond to any inquiries or issues you may have regarding our services.

We do not pass any individual's consent to receive SMS from Brigham Eye Specialists to any third party. Furthermore, we do not share phone numbers with third parties for the purpose of allowing those third parties to send SMS.

3. Opt-In and Opt-Out Policy

By opting in to receive SMS/MMS messages from us, you consent to receive periodic messages related to the services provided.

• Text "HELP" to any message we send for further assistance online with our communication platforms.

Opt-In Process

To subscribe/confirm subscription to our SMS/MMS communications, you must provide explicit consent, usually by responding with a designated keyword (e.g., "START", "YES" or "JOIN") to our communications.

Opt-Out Process

You can opt out at any time by texting "STOP" to any message we send. Once we receive your opt-out request:

• You will receive a confirmation message indicating that you will no longer receive messages from us.

• You will be unsubscribed from further SMS/MMS communications immediately.

4. Your Consent

By opting in to receive Brigham Eye Specialists, you agree to the following:

• We do not share phone numbers with third parties for the purpose of allowing those third parties to send SMS.

• We do not pass any individual's consent to receive SMS to any third party.

5. Message Rates

Standard messaging and data rates may apply for any SMS/MMS sent or received as part of this service, depending on your mobile service provider's plan.

6. Sharing of Information

We do not sell, rent, or share your personal information, including phone numbers, with any third parties for their marketing purposes. Your information is solely used to send the requested SMS/MMS communications as per your consent.

7. Data Security

We implement appropriate technical and organizational measures to ensure the security of your personal information. However, no electronic data transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Changes to this Privacy Policy

We reserve the right to make changes to this Privacy Policy at any time. If we make any significant changes, we will notify you either via the contact information provided or through updates to our services.

To receive additional assistance, please contact our office or review our privacy policy at https://www.brighameye.com/privacy-policy.html



This policy was last updated March 17th, 2026.